It was the first chain of hypermarkets in Portugal and remains a benchmark in the food retail sector in the country.  Its stores are located in major shopping centres in the main cities in Portugal. With a market position of highly competitive prices, Continente combines variety, customer care and services with a promotional approach which enables it to give excellent value for money, an approach which is much appreciated and well known among Portuguese consumers. 

 

It has a network of stores across Portugal, offering an extensive and varied range of products and services in stores with average sales areas of 9,000 m2.

The solid and steady path followed over the last 25 years, with frequent innovative and high impact promotional and social initiatives, has earned the confidence and empathy of the Portuguese people.