Modalfa is the textile brand of Sonae’s business portfolio. The chain was set up in 1995, initially as a way of enhancing the portfolio offer of medium size shopping centres in which Modelo hypermarkets were located.

It won over the textile market in Portugal, winning the preference of Portuguese families by offering highly attractive clothing, footwear and accessory lines. Its business is carried out through a network of stores, each of which has a sales area of around 500 m2.

The main characteristic of Modalfa’s value proposal is to provide collections that are adapted to the different life styles of its customers, following the latest trends in fashion and ensuring an optimal price/quality ratio.  Product and customer service/care quality are key areas to which Modalfa pays particular attention, carrying out a significant number of pre and post production tests of its sales items and investing continually in specific training for its employees.

Modalfa attaches great importance to participating in social solidarity initiatives and involvement in the community, examples of which are the “Vamos dar voz a uma causa” (Let’s give voice to a cause) and “Modalfa Fashion Dream”.