Becken Vintage Lovers
2017 . Worten ES
  • Product Performance
  • Challenge
    We’ve come to the conclusion that, in a global way, the “vintage” and “hipster” trends continue to grow, which makes it interesting to penetrate this market niche and make it financially accessible. At the same time, the creation of private label BECKEN turned out to be part of the challenge, as well as the whole client experience and brand recognition.
  • Implementation
    A sub-brand was created – Vintage Lovers – offering three models of refrigerators in seven different colours. For this brand, a website was also created as well as in-store spaces dedicated to the concept of this sub-brand.
  • Results
    10
    Pilot Stores
  • Team
    Alberto Gallego, Francisco Catarino, Gonçalo Carvalho.
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