Universo Loyalty/Credit Card
2016 . Sonae MC
  • Customer Engagement
  • Product System
  • Service
  • Challenge
    Launch a disruptive payment and loyalty solution in the Portuguese market, with clear benefits for Portuguese families in terms of cost (no annual fee), innovative payment options and loyalty advantages in relation to all Sonae programs (“all in one card”).
  • Implementation
    Payment card supporting all of the credit advantages of Sonae stores (e.g., interest free credit), as well as multiple payment options everywhere: credit, instalments (3x,6x,12x) and debit options. Additionally, it is also a Loyalty card for all Sonae programs, with enhanced benefits both within Sonae and externally. A fully innovative card, with no annual fee and accepted at all Mastercard merchants worldwide.
  • Results
    400,000
    Universo cards issued
    9%
    Estimated share of the credit card production in Portugal in the 3Q ’16, less than one year after its launch
  • Team
    Carlos B. David, Paulo Pereira, Luís Santos, Tomás Ribeiro, Gonçalo Fernandes, Nuno Rodrigues
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