The front line and pioneering position taken by Sonae has led the company to work out its own innovative solutions that are applied across all group brands and to each of their stores. At the heart of this strategy is the Customer - a customer who is increasingly demanding and well informed, and who deserves the total dedication and focus of the company.

In view of the customer focused and entrepreneurial profile of the company, each store is designed and run with this, seeking always to anticipate customer expectations with a commercial offer and value proposal that are likely to surprise them.