Projects are undertaken by Sonae in a variety of areas and are preferentially chosen based on their effectiveness and potential long term impact. The results have been very positive, visible and long lasting, contributing in a permanent way towards the overall sustainable development of those regions in which the company operates.
Sportzone Half Marathon, Fathers’ Day Run and Mothers’ Day Run.
Young Peoples Events Sport Zone
Organization of various events to promote a healthy life style and sporting activities - Kid’s cup, Street Basket, “Gira” volleyball and the Surfing Hopefuls National Circuit.
Sport Zone Sponsorships
Sponsorship of various local sporting associations, Federations and other sporting institutions. This year, among those supported were: - Portuguese Olympic Committee; - National Sporting Institution; - Portuguese Sports Confederation; - Portuguese Sports Federation for Handicapped people; - Portuguese Gymnastics Federation; - Portuguese Canoeing Federation; - Portuguese Surfing Federation; - Portuguese Cycling Federation.
Causa Maior
Causa Maior
The mission of this initiative is to fight loneliness among elderly people by helping to integrate them into society. The funds raised came mainly from the sale of the book “Receitas do Mundo da Popota” (Recipes from the World of Popota).
Equipa Worten Equipa
Equipa Worten Equipa
An appeal to customers to bring their old used household equipment to Worten stores, leading to new equipment being given to charitable institutions across the country.
Escola Modelo
Escola Modelo
In order to provide schools in the catchment areas of Modelo stores with sports and computer equipment, a line of school products was produced using the image of the football player Cristiano Ronaldo, with 1€ per product sold being donated to this cause.
HiperNatura
HiperNatura
The Hipernatura Continente Project is an environmental project, the goal of which is to support the conservation, maintenance and/or recovery of existing green areas in 23 cities from the north to the south of Portugal, making them part of the lives of their inhabitants. The Hipernatura Continente Project reflects the company’s concern for environmental issues, as well as being a way for the brand to get closer to the communities in the areas that it serves.
Leopoldina Vamos Crescer
Leopoldina Vamos Crescer
Make donations of teaching materials, the goal of which is to improve the school curriculum and which were developed in partnership with various institutions in the areas of health, education, sport and safety.
Missão Sorriso (Mission Smile)
Missão Sorriso (Mission Smile)
Raise sums through the sale proceeds of the book “Leopoldinha e a ordem das Asas” to be donated to hospitals, which presented their projects in a competition to improve care given to children in hospital.
Operação Nariz Vermelho (Operation Red Nose)
Operação Nariz Vermelho (Operation Red Nose)
Donation of sums raised through sales of T-shirts in stores to “Operação Nariz Vermelho” (Operation Red Nose).
Modelo Family Park
Modelo Family Park
Encouraging activities shared between generations and practising sport are the main objectives of this initiative, which involves the creation of Parks in cities and towns in which Modelo has opened stores. The parks have a garden area, a senior persons’ park and a children’s park, the goal being to bring together different generations in the same location for recreation.
Pilhas de Livros
Pilhas de Livros
A unique initiative in Portugal, which began in 2004, with the goal of encouraging recycling through the collection of used batteries, and promoting a taste for reading in Portuguese schools.
Projecto Arredonda
Projecto Arredonda
By rounding up the value of their bills on goods purchased at Christmas time, Worten customers were invited to help “Humanitas” - the Portuguese Federation for the Mentally Handicapped, by supplying them with specially adapted transport vans.
Porto de Futuro Project
“Porto de Futuro” (Porto of the Future)
Sonae is one of several companies taking part in the “Porto de Futuro” project, a challenge launched by the Education, Youth and Innovation Department of the Porto City Council to the Porto business community, the goal of which is to provide support to the management and development of 17 school groups in the region.
As part of this programme, which aims at bringing together the school and business communities, it was Sonae’s job, within the scope of its Social Responsibility Policy, to support the Cerco school group. The help given by the 17 sponsoring companies to this and the other school groups can take the form of advice on the general management of the schools; help in the logistics area, including construction management, supplier control etc; promoting entrepreneurship and creativity; supporting less well off schoolchildren; or encouraging professional and continuous training. For Sonae, participating in this project represents an opportunity to contribute towards the development of the educational sector, whose importance is vital for the creation of a more just, harmonious and competitive society.
Did you know that...
Did you know that...
Zippy, in association with RTP, made families aware of safety issues by offering practical advice.
Selecção Modelo
Selecção Modelo
The Modelo Selection project aims at involving all families, parents, schools and teachers to encourage young people to practice sport on a regular basis, together with good nutrition.
Zippy Workshops
Zippy Workshops
On special days such as Mothers’, Fathers’ or Children’s Days, our stores hold workshops for children at which they increase their awareness and become friends of the environment by helping to recycle and reuse of materials.
Zippy Sunny Watch
Zippy Sunny Watch
In partnership with the Portuguese League against Cancer (LPC) and RTP (Portuguese Radio and Television), Zippy promoted a special campaign in 2009 for children to protect themselves against solar radiation.
