Creative ability is not a particular talent which is reserved for specially gifted people, and is not an individual effort. Creation is achieved by working with others, depends on the intermingling of ideas, and requires different perceptions and ways of evaluating reality and information. It depends a lot on the diversity and experience of the people involved and on their thinking. In organisations, people and teams are what make things happen, and they know the products, and thus are the main source of the generation of new ideas.

For innovation to take place there must be a suitable organisational environment and the right level of motivation. Confidence, respect and involvement are required values to make it happen.

Innovation is part of Sonae’s DNA. This Innovation Forum aims to inspire and support innovative projects among Sonae’s business areas to constantly create greater value for all its stakeholders. Sonae’s commitment with innovation is a commitment with the future.

The purpose of the different initiatives organised as part of the Innovation Forum is to act as a catalyst in developing new future projects, broadening their influence to the whole market.