We have developed a charity initiative in partnership with Animalife and 90 associations of animal welfare, with the aim of collecting items for pets. It entailed the collection of goods for abandoned animals, especially food. Following a similar concept from the Food Bank, this initiative is unique in Portugal. The first edition took place in 2012 and was carried out in all Continente stores. In 2013, it was extended to Continente Online.
The results are surprising: in two years, we were able to collect more than 400 tons of animal food, which corresponds to more than two million meals.