Augmented reality at Worten
  • Channel
  • Product System
  • Description
    At Worten, we’ve implemented the concept of augmented reality to better communicate with clients, demonstrating a fairly new technology at the market, not familiar to most clients.The challenge was communicating contents from Visão and Marketeer magazines. Through Worten’s interactive ads, using augmented reality, it is possible to access information on products and promotions, videos and special effects of the image on paper throughout several weeks during which the ads were running. With this communication, we’ve gathered the potential of new technologies of augmented reality, applied to the concept of mobility and written media.
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