Every year, tons of well-kept school books are thrown in the bin or kept inside a closet gathering dust. At the same time, parents spend a lot of money buying new books every year. This inefficiency causes both environmental hazards and economic stress to families.
Book in Loop, a Portuguese start up, partnered with Continente and Note! to gather from families all the used books in good condition. The books are then sold at a fraction of the original cost, with a percentage of that revenue going to families through Continente Card.
Used books gathered
Value in Continente Card attributed by Book in Loop
Media Value Equivalent
Gustavo Alves, Ana Margarida Santos, Andreia Marques, Filipe Crespo, Henrique Lopes, Helia Filipe, Luis Magalhaes, Pedro Pinto, Rosário Almeida, Rui Sousa, Susana Soares.