Cereal Bread from Alentejo
2017 . Sonae MC
  • Product Performance
  • Challenge
    To develop a bread recipe that privileges authenticity. Made with flour of Portuguese cereals, this exclusive recipe recovers the great taste of bread and the texture of something made in a traditional way.
  • Implementation
    Continente Cereal Bread from Alentejo, a 100% Portuguese product, produced from the revival of Portuguese wheat varieties, which was conducted by researchers, grain producers, millers and bakers. The launch of this product reflects a line of work and demonstrates how Continente recovers, promotes and develops Portuguese economy and agriculture.
  • Results
    Tons of bread sold in less than one year
  • Team
    João Calvão, Pedro Parreira, Catarina Simões, Ondina Afonso, Ana Filipa Gonçalves, Ana Patrícia Lagarinhos, Sónia Gonçalves, Sofia Macedo.
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