Improve products and purchasing efficiency with the incorporation of clients’ feedback in a structured way.
Development of a “homemade” app that is installed on store managers’ mobile phone to retrieve clients’ feedback. The items can be found (in the app) by scanning the barcode or through the merchandising structure. Store Managers and Clients can give feedback on price, colour, quality, size or just provide regular comments. All the feedback is then collected and retrieved in a structured way, reducing the time spent compiling the information. All the information is incorporated by the Product Development teams.
Reduction of time invested in the process
Items covered by the App
José Miranda, Catarina Leão, Rui Gonçalves, Filipa Feijó.