Consumer quality perception assessment
2016 . Sonae MC
  • Service
  • Challenge
    Assess consumer perception and preference on specific fruits and vegetables attributes.
  • Implementation
    Study, in a controlled environment, the impact of previously identified characteristics as potentially influence the consumer decision process, considering various fruits and vegetables, in two areas: appearance of the product and packaging.
  • Results
    >280 hours
    Customer feedback
    64
    Products tested
  • Team
    Diogo Barbosa, Helena Carvalho, Ágata Silva, Liliana Carola
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