Continente Food Festival
2017 . Sonae MC
  • Brand
  • Network
  • Challenge
    To create an event totally focused on the business core and on food experience, capitalising in the brand’s strategic goals, extending the audience, and enhancing the emotional connection consumers have with the brand.
  • Implementation
    A two-day event totally focused on food, the whole line of contents and on experiences related with food, simultaneously presenting musical propositions, capturing new audiences and new Portuguese families. The event had seven chefs and six performing bands.
  • Results
    500k
    Visitors
    1M
    TV viewers
    6M
    Facebook reach
    40k
    Facebook interactions
  • Team
    Nádia Reis, Tiago Soeiro, Margarida Costa.
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