Continente holiday packages
Sonae MC
  • Product System
  • Service
  • Description
    The Continente holiday campaign offered its customers the possibility to spend week in 3-, 4- or 5-star hotels in Portimão, Algarve, with 20% discount in the Continente loyalty card. In a time when families are going through a rough economic period the positioning of the Continente loyalty card was reinforced to serve as a savings solution in addition to straightening the closeness of the Continente Brand. The campaign was a success from the first day, in which 54% of the existing room nights were sold.
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