Continente Little Producers Club
2016 . Sonae MC
  • Brand
  • Customer Engagement
  • Challenge
    Through Sonae MC, increasing children’s knowledge concerning food production and helping families to be more aware of the origin, freshness and quality of the products that are sold in our stores.
  • Implementation
    Organize a one-day event with a guided visit to the producers of the Continente Producers Club and a guided visit to a Modelo Continente Store. In this way, they can see for themselves the products on the shelves, which are produced by the producer visited.
  • Results
    250
    Children involved
    5
    Modelo Continente Stores visited in one week
  • Team
    Ondina Afonso
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