Our clients’ opinion is essential to develop our brand. This initiative asked the fans of our Facebook page to select their favourite Continente brand products. At the Chef Online Facebook page fans are invited to review four Continente brand products. The three participants who invited the most friends to vote and review all these products earned €50 in Continente’s loyalty card. This action has a continuous and very dynamic character, since every month four new products are selected to be highlighted and reviewed by our respective clients. In just one month, we got over 600 entries, 161 comments and 29 useful suggestions for the development of our products.