Development of a Cherry Tomato with More Flavour
2017 . Sonae MC
  • Product Performance
  • Challenge
    Develop a distinct cherry tomato with the best flavour in the market.
  • Implementation
    For four years, Sonae MC worked in partnership with a producer and developed an exclusive variety of cherry tomato which fulfils simultaneously the four vectors established as non-negotiable in an innovative and disruptive product.
  • Results
    + 81%
    Additional sales from 2016 to 2017
  • Team
    Nuno Passadinhas, Pedro Camara, Nuno Pita, Ana Machado.
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