Delivery fees are one of the biggest deterrents for online consumers. In order to address this situation, Continente Online needed to develop a new concept to appeal to more customers.
With “EntregaZERO” for only € 26,90, online customers are eligible for unlimited deliveries for a 4-month period. We introduced this concept of intelligent purchase delivery charges where the customer realizes that they are being offered a good deal because they are effectively buying unlimited deliveries, for less than the actual unit price. Customers who choose “EntregaZERO” have special access to upcoming campaigns and exclusive discounts.
Increase in consumer expenditure
Increase in the frequency of monthly shopping
Pedro Pinto, Liliana Azevedo, Sara Teixeira, Sofia Bessa