The need to acquire new analytical tools to enable Worten to select new potential markets to install new stores in a more precise way, according to sales potential and market share growth, prospection of real-estate projects in the identified regions and their evaluation. In a second phase, the adoption of a SIG which will optimise both the evaluation and information sharing model.
A new model of sales estimation (per store and location) was developed to give Worten a vision of the features and market share of each store in its area of influence, enabling the determination, by analogy, of new locations, taking into consideration the significant variables which affect traffic and sales.
Analysed projects at Iberian level
Luís Correia, José Vieira Almeida, Carina Correia, Dinis Brito.