Fit Club with Sara Matos
2016 . Sonae Sports & Fashion
  • Brand
  • Customer Engagement
  • Challenge
    Activate the brand “Sport Zone” in a digital context and increase awareness for the brand’s points of differentiation, whilst guaranteeing that consumers perceive Sport Zone as an enabler of a healthy lifestyle.
  • Implementation
    A website which displays multiple videos of Sara Matos executing fitness exercises. The action is also supported by the hashtag “#EuResitoNãoDesisto” to create the concept of sharing and to enable the presence of Sport Zone in the community of sports practitioners. On the website, it is possible to view the exercises, buy the outfit worn by Sara via a direct link to and be awarded with 2000 points by sharing the club’s rules on social media.
  • Results
    Medium of number of interactions from customers to each video
  • Team
    Tiago Paiva, Raquel Vasconcelos
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