To improve the perception of quality Continente private label’s fresh food and motivate the consumer to increase the basket.
Creation of a documentary television show that supports the communication campaign “The nature has our mark” and shows the whole qualitative process in fresh food production since its origin up to its placement in-store, and product qualification by a chef and a farming engineer.
Audience that watched the whole programme
People who had contact with the show
Bruno Rio, Tiago Soeiro, João Fernandes, Miguel Almeida, Rosário Pinho.