Fresh Food Tasted and Tested
2017 . Sonae MC
  • Brand
  • Customer Engagement
  • Challenge
    To improve the perception of quality Continente private label’s fresh food and motivate the consumer to increase the basket.
  • Implementation
    Creation of a documentary television show that supports the communication campaign “The nature has our mark” and shows the whole qualitative process in fresh food production since its origin up to its placement in-store, and product qualification by a chef and a farming engineer.
  • Results
    16
    Shows
    70%
    Audience that watched the whole programme
    2.7M
    People who had contact with the show
  • Team
    Bruno Rio, Tiago Soeiro, João Fernandes, Miguel Almeida, Rosário Pinho.
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