Honourable Mention at Sonae Innovation Awards 2017
One of the most demanded product categories during Christmas season is technology, but all the brands in the market are making an extra effort to be seen this time of the year. Worten being a technology retailer, wanted to reach out to clients in an innovative and creative way, convincing them to make their Christmas shopping at Worten.
Friendly Cookies uses retargeting to generate lead, both from the people who will receive a gift and from the person who receives the cookie information in a non-invasive way. So, when relatives are browsing on internet they suddenly see our proposal (“Your son wants this for Christmas”). Worten was the first retailer to use this technology for its clients in Spain.
Users reached on social media
Increase of Worten’s community
Luis Hernandez, Alicia Vicente, Fernando Siles, Martin Leclercq, Rosa Mendez.