Frozen Food Concept
2016 . Sonae MC
  • Product System
  • Challenge
    In the shopping process and in order to help our customer, we wanted to develop a friendly and cozy/warm environment in a typically cold and uncomfortable area, leading to enhanced sales.
  • Implementation
    A new concept for the frozen food area bringing a new and warm mood to this whole area. We developed new and large icons that represent each one of the categories. These icons help our client, even from a distance, to find a specific product that they need, therefore improving their shopping experience.
  • Results
    + 0.5%
    Increase in sales in frozen total area
    + 7.3%
    Increase in sales at Matosinhos store
  • Team
    Cristina Manuela Sousa, Joana Barros, Maria João Barbosa
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