In the shopping process and in order to help our customer, we wanted to develop a friendly and cozy/warm environment in a typically cold and uncomfortable area, leading to enhanced sales.
A new concept for the frozen food area bringing a new and warm mood to this whole area. We developed new and large icons that represent each one of the categories. These icons help our client, even from a distance, to find a specific product that they need, therefore improving their shopping experience.
Increase in sales in frozen total area
Increase in sales at Matosinhos store
Cristina Manuela Sousa, Joana Barros, Maria João Barbosa