Gana el Armario Zippy
2016 . Sonae Sports & Fashion
  • Customer Engagement
  • Service
  • Structure
  • Challenge
    Increasing sales in Spain by expanding the customer database and developing/enhancing the one-to-one relationship (targeted promotions and special offers).
  • Implementation
    A multiplatform website (desktop and mobile) where customers were able to insert their personal data and automatically win a prize (“zippy closet” up to 500 € in Zippy products and other prizes).
  • Results
    >30,000
    Users in the platform
    +110%
    Increase in the customer database
    6%
    Conversion in client numbers to the Zippy online store (in the first year after integration)
  • Team
    Miguel Moreira, Ana Raquel Oliveira, André Leite, Diana Loureiro, Maria João Rosa, Patricia Paulos, Rafaela Silva, Raquel Santos
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