Go Natural Supermarkets
2017 . Sonae MC
  • Brand
  • Profit Model
  • Challenge
    Sonae’s arrival in retail specialised in organic and intolerance food, with the ambition of being the most specialised company in the field, at a national level.
  • Implementation
    Creation of a new business based on the following characteristics: convenient locations; >4000 SKUs; accessible prices; a concept that integrates a restaurant and a store; to be a recognised brand (Go Natural); and promotional intensity (e.g. Continente Card).
  • Results
    3.5M€
    Expected sales for the first year
  • Team
    Luis Marques, Barbara Costa.
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