Happy or not
2016 . Sonae MC
  • Customer Engagement
  • Challenge
    How can we receive feedback from our customers to make them happier, loyal and satisfied?
  • Implementation
    Smiley Terminals placed in our stores to evaluate tasting initiatives and services, measuring the feedback of customers and employees to improve our performance.
  • Results
    34
    Stores equipped with these machines
    230,000
    Answers obtained
    20,000
    Average responses through product tasting (in one week)
    76%
    Average of the positive reviews
  • Team
    Mayumi Delgado, Helena Carvalho
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