Hygiene and Beauty Project
2016 . Sonae MC
  • Service
  • Challenge
    The need to improve the beauty area in Continente stores to improve our customer’s shopping experience.
  • Implementation
    New concept for the hygiene and beauty area in the hypermarket, focused on our customer's shopping experience and allowing new products and technologies to be tested.
  • Results
    3,6%
    Average percentage of makeup sales in hygiene and beauty range
    23,5%
    Average percentage of makeup sales in perfumery and cosmetics range
  • Team
    Cristina Manuela Sousa, Anabela Melo, Francisco Morais, Joana Barros, Maria João Barbosa
This website uses cookies to facilitate the navigation of users.

The information stored in cookies is used exclusively by SONAE. See here our Cookie Policy.