The project “Hypermarket of the Future” aims to add economic and emotional value to the shopping experience, in a store that is also seen as a social and cultural hub. In this sense, the surrounding environment is organised in a comfortable and attractive way that encourages the purchase and mirrors innovation.
The store is designed to provide a “Hyper experience” intertwined with convenience. The objective is to emphasise the fresh produce area in addition to creating a sense of awe, differentiation and functionality in the non-food area.
In this new space we offer our customers the best price, product range and service. The design of the space is characterised by current trends associated with traditional markets and warehouses, with the neutral colours of natural materials and with simple lines and urban graphics. We made an innovative approach to the issue of highlight lighting; the space becomes more comfortable with the dimming of the light in the traffic areas. This concept, implemented in the Continente store in Cascais, was also present in the design of the reburbishment project of the Continente store in Évora and was pivotal in the development of the concept used in the adaptation process to the format Modelo, first used in the store in Santa Maria da Feira.