Livestream of Continente’s showcooking
Sonae MC
  • Brand
  • Channel
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  • Description
    The show food concept capitalises on the enormous relevance food has taken in the global public agenda. The spectacularisation of food-related content has been gaining an increasing amount of space in the media and globalisation has redefined this scenario, generating new concepts and experiences.We took the opportunity to use digital means to give visibility to the events organised by the Continente brand with live streaming via MEO and the website for the event - Mega Picnic and Mercado de Sabores. The user could choose from several cameras simultaneously, deciding which content to watch. We were the first brand to make use of this platform to broadcast an event.
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