Love in a Box
2015 . Sonae MC
  • Brand
  • Challenge
    An opportunity to design an innovative initiative to support Zippy’s social responsibility mission, reinforcing the brand’s mission of helping parents to explain to children the importance of solidarity and help.
  • Implementation
    ‘Love in a Box’ is a charitable initiative designed to bring a smile to the children in need, giving them a happier Christmas.
  • Results
    62 750
    Boxs sold
    4 500
    Gifts offered by customers
    More than 50 mentions
    Media coverage
  • Team
    Ana Raquel Oliveira
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