Low Cost Continente Bom Dia
2015 . Sonae MC
  • Brand
  • Customer Engagement
  • Challenge
    Due to our superstore legacy, we did not have a competitive business model in place for smaller, yet highly resilient supermarkets.
  • Implementation
    A new and stronger supermarket value proposition that allowed us to penetrate even the smallest villages.
  • Results
    +2%
    Higher EBITDA when compared to the other model stores
    -16,7%
    Reduction of construction time
    -16%
    Reduction of cost per m2
    -40%
    Fewer FTEs than a standard Continente Bom Dia supermarket
  • Team
    Amaro Amaral, Fátima Valinhas, Jorge Liz, Luís Lopes, Miguel Cardoso, Osvaldino Vieira, Paulo Teixeira
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