Low Cost Continente Bom Dia
2015 . Sonae MC
  • Brand
  • Customer Engagement
  • Challenge
    Due to our superstore legacy, we did not have a competitive business model in place for smaller, yet highly resilient supermarkets.
  • Implementation
    A new and stronger supermarket value proposition that allowed us to penetrate even the smallest villages.
  • Results
    Higher EBITDA when compared to the other model stores
    Reduction of construction time
    Reduction of cost per m2
    Fewer FTEs than a standard Continente Bom Dia supermarket
  • Team
    Amaro Amaral, Fátima Valinhas, Jorge Liz, Luís Lopes, Miguel Cardoso, Osvaldino Vieira, Paulo Teixeira
This website uses cookies to facilitate the navigation of users.

The information stored in cookies is used exclusively by SONAE. See here our Cookie Policy.