Loyalty Programmes - PYREX, Angry Birds and Discount Stamp booklet
2016 . Sonae MC
  • Brand
  • Product System
  • Service
  • Challenge
    Reward customer's loyalty with a special offer, increase sales and stimulate the sale of fruit and vegetables (for the Angry Birds campaign).
  • Implementation
    The definition of three different loyalty programs: PYREX, Angry Birds and Discount stamp booklet that give our customers the opportunity to acquire, through the accumulation of stamps, new products at symbolic prices or for free, as well as benefiting from additional discounts.
  • Results
    + 3,8%
    Sales increase (Angry Birds)
    + 3,5%
    Sales increase (PYREX)
  • Team
    Sofia Forte, Helder Gomes
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