Madeira Island Campaign
2017 . Sonae MC
  • Brand
  • Challenge
    Highlight the best regional products on Madeira Island, part of the selection available for sale from Continente stores.
  • Implementation
    Development of a specific brochure for Madeira island, to promote regional products. Through this brochure it is possible to know the best fresh food from the island (like bananas and "Bolo do Caco" or drinks like Poncha or Brisa). This catalogue presents the best that Madeira has to offer!
  • Results
    Percentage of purchases in total of fresh food business volume
  • Team
    Paulo Freitas, Ivone Silva, Paulo Castro, Arnalda Alves, Sara Lopes, Nelson Almeida.
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