Management of Personal Data
2015 . Sonae MC
  • Brand
  • Customer Engagement
  • Challenge
    The need to increase the quality of customers’ data stored in the database, reducing the risk of incomplete and wrong information.
  • Implementation
    The purpose of this project is to draw the attention of the customers of the Continente Card’s loyalty programme to the need to update their contact details across all the different support channels.
  • Results
    +106%
    Customers that updated their contact information in the first month (comparing June 2015 and May 2015)
  • Team
    Rui Pedro Mendonça, Pedro Cruz Gonçalves
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