Mundo Worten
2016 . Worten
  • Channel
  • Customer Engagement
  • Structure
  • Challenge
    Mundo Worten look & feel was obsolete and needed to be coherent with the new brand communication concept positioning Worten as a technological brand with relevant contents to the consumer.
  • Implementation
    Fusion of the two websites into one website: Mundo Worten. With a new image and new contents, lined up with the interests of the new digital consumer. A new role for Worten in the digital platforms was inaugurated and new challenges related to the integration with the Online Store and Social Media.
  • Results
    Registrations on the website
    Total visualizations of the magazine
  • Team
    Claudia Caetano
This website uses cookies to facilitate the navigation of users.

The information stored in cookies is used exclusively by SONAE. See here our Cookie Policy.