MyLabel: Launch of New Product Ranges
Sonae MC
  • Network
  • Product Performance
  • Product System
  • Description
    We created three new MyLabel product ranges: Naturals, Hydra, and Sensitive Skin. All new products were developed in partnership of the respective supplier, as to ensure a great quality offer. We conceived these ranges according to rigorous criteria to better please our most demanding clients. We presented new hair and body scented product, with natural ingredients. To take care of the skin in depth, we made the Hydra range available, characterized by the presence of moisturizing agents. Finally, and thinking about specific needs, we launched products for sensitive skin that contain treatment-like characteristics, anti-cellulite creams, relieving leg heaviness and atopic skins, among others. MyLabel is the first retailer’s private label to launch products for this segment.
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