Mystery of the Easter Eggs
Sonae MC
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  • Description
    Chef Online’s Facebook page became sweeter and offered several awards during an Easter campaign. The page was “invaded” by the “Mystery of the Easter Eggs,” an app that took advantage of the gamification principles.With this app, users had access to several prizes, according to invites received from friends at that social network. After the discovery of one of the winning eggs, the participant would have to present a creative and original sentence, which included the words "Easter" and the respective prize and the best sentence would win the prize. This action was widely participated in by fans of Chef Online’s page and it was a great opportunity to bring our customers closer and to provide them a sweeter Easter.
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