Find a modern and effective way to encourage young people to connect with the Continente brand and with the industry as a whole.
Improve the experience of being at the Meo SW Festival by creating a virtual supermarket at the festival grounds. We developed a vibrant pop up concept shaped as a giant backpack and we filled it with tablets running our App. The campers just had to fill in their orders and were able to pick them up the next day.
Increase in the number of sign ins compared with the same period last year
Views on the YouTube promotional video
People reached through Instagram
People reached through Facebook
Hervé Marrinhas, Irina Gomes, Pedro Pinto, Renata Sousa, Vanessa Pacheco, Alda Silva, Alexis Fernandes, Cátia Figueira, Gonçalo Oliveira, Liliana Azevedo, Roberto Durão, Sara Teixeira, Sofia Bessa