Não carregues, manda vir
2016 . Sonae MC
  • Brand
  • Customer Engagement
  • Service
  • Challenge
    Find a modern and effective way to encourage young people to connect with the Continente brand and with the industry as a whole.
  • Implementation
    Improve the experience of being at the Meo SW Festival by creating a virtual supermarket at the festival grounds. We developed a vibrant pop up concept shaped as a giant backpack and we filled it with tablets running our App. The campers just had to fill in their orders and were able to pick them up the next day.
  • Results
    +25%
    Increase in the number of sign ins compared with the same period last year
    16,495
    Views on the YouTube promotional video
    151,000
    People reached through Instagram
    670,000
    People reached through Facebook
  • Team
    Hervé Marrinhas, Irina Gomes, Pedro Pinto, Renata Sousa, Vanessa Pacheco, Alda Silva, Alexis Fernandes, Cátia Figueira, Gonçalo Oliveira, Liliana Azevedo, Roberto Durão, Sara Teixeira, Sofia Bessa
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