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2017 . Sonae MC
  • Brand
  • Channel
  • Process
  • Challenge
    Stock-Outs are an issue to a lot of customers and they result in a lot of complaints as well as a general discomfort because people don’t receive the products they have been expecting.
  • Implementation
    Revise Continente Online’s substitution policy, replacing items which were on stock-out with items of a higher value and quality, giving the difference in Continente Card points.
  • Results
    40%
    General recovery replacing stock-outs
  • Team
    Tiago Silva, Carla Rebelo, Gustavo Alves, Irina Gomes.
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