New Store Concept
2017 . Worten
  • Structure
  • Challenge
    To develop a new store concept to attract clients and enable Worten to have a competitive advantage over other brands, based on POS experience and innovation.
  • Implementation
    A renewed, improved and reorganised store environment, with new equipment, POS communication, new materials, based on experimentation, client attention and with innovation as the main axis. This new store concept transforms and improves the client’s experience by merging the physical with the digital.
  • Results
    +24%
    Growth in rns in refurbish stores related to YOY
    +14%
    Growth in rns comparing with other stores performance YOY
  • Team
    Mário Costa, Catarina Simões, Pedro Gandum, Ricardo Viegas, Joana Leitão, Nuno Dores, Mariana Fernandes, Cláudia Santos, Rita Silva, Margarida Pereira, Hugo Almeida.
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