Partnership with Rock in Rio
Sonae MC
  • Network
  • Service
  • Description
    Continente and Rock in Rio-Lisboa teamed up for the first time, to launch a unique campaign in Portugal which offered 20% discount in the Continente loyalty card with the purchase of tickets for the event. Throughout the three months of the campaign (March, April and May), Continente maintained the highest level of total recall of Rock In Rio campaigns, standing out from all the other brands sponsoring the event. With this activity Continente increased its business, the awareness for the brand and earned an association to the world of music. Another benefit of the campaign was the promotion of the online store as 60% of the tickets were sold via this channel.
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