Personalised Backpacks
Sonae MC
  • Product System
  • Description
    We offered our younger customers the possibility of customising their school bags with graffiti artwork. In this fun and innovative concept, children and teenagers were able to customise any bag of any brand in our stores, just by picking it and taking it to an artist in the Continente store for the duration of this promotion. Graffiti artists, using their own materials, created unique and distinctive pieces that customers could carry away with them right away.This promotion was part of the campaign Back to School in 2013 and 2014 and over 500 bags in total were customised.
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