Rebranding Continente Products
2017 . Sonae MC
  • Brand
  • Challenge
    How to improve Continente private label brand perception through packaging?
  • Implementation
    Reorganise brand architecture, create a new and improved brand image, create a packaging system that allows brand consistency as well as flexibility to differentiate products and, in the end, develop the roll out on more than 4,000 SKUs.
  • Results
    SKUs modified
  • Team
    Pedro Caldas, Tiago Simões, Ana Carvalho, Cristina Braga da Cruz, Humberto Marques, Madalena Martins, Patricia Lagarinhos, Pedro Bruno, Rita Incio, Sofia Macedo, Sónia Gonçalves.
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