Rock in Rio – 'Dá Rock' Card
Sonae MC
  • Brand
  • Network
  • Description
    Pursuing our strategy of association with major national events, supporting relevant initiatives for the Portuguese people and in this case using music to bring them closer to the Continente brand, once again we partnered with Rock in Rio – Lisbon by launching an edition of the Dá Rock Card to celebrate the tenth anniversary of the event in Portugal.Through the Dá Rock Card, we pre-sold tickets to Rock in Rio 2014. This card could be bought until the end of 2013 with a 50% discount in Continente’s loyalty card, with a 25% discount available with the second edition of the promotion. We sold all 52,000 tickets available and the first edition sold out after a month and a half. Thus, we’ve strengthened Continente’s position as the brand that helps families, providing them with access to goods not normally included in their shopping experience.
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