Traditional retailers are taking a full omnichannel approach to serve customers, combining the online service with the brick and mortar experience. Taking this as the basis for the Future Retail Challenge 2017 (a competition integrated in the World Retail Congress), the task of each team was to select a pureplay online retailer and design a physical store reflecting the positioning of the chosen brand.
The “Direção Conceção Loja” (DCL) has established a partnership with Escola Superior de Artes e Design (ESAD), a design university, to develop different propositions and has structured five coaching sessions about different themes. This partnership has culminated in a Portuguese representation at the international contest.
University teachers involved
Miguel Albuquerque, Fátima Valinhas, Bruno Mourão, Miguel Moreira.