The Experience of the Senses
Sonae MC
  • Product System
  • Service
  • Description
    Besides the visual stimulus, we have identified an opportunity to appeal to other senses closely related to wine. This action consisted of the development of a sensory experience, implemented in Continente stores during the wine fair of September 2013. With aroma jars and paper strips, our customers were able to feel the various aromas of the main varieties of wine.Among the main benefits of the project, it must be highlighted that it was an opportunity for us to transmit to our customers the perception that we are wine experts, to share knowledge, the diversification of customers’ experience in stores, appealing to different senses and developing an emotional connection to the product.This edition of the wine fair saw an increase of 11% in sales compared to previous editions, due in part to this initiative.
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