Translation of consumer attributes into quantifiable parameters
2016 . Sonae MC
  • Customer Engagement
  • Challenge
    Improve the sensorial quality of fresh products.
  • Implementation
    Consumer attributes and preferences are assessed and translated into accurate chemical and physical parameters that can be measured and controlled through the supply chain.
  • Results
    21
    Products tested
    364
    Tests
    10,920
    Taster reviews
  • Team
    Diogo Barbosa, Helena Carvalho, Ágata Silva, Liliana Carola
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