Worten Estrena
2017 . Worten ES
  • Brand
  • Profit Model
  • Challenge
    Constant adaptation to a self-reinventing retail world in which the ownership of IT goods is being replaced by pay-per-use models. Instead of paying the full price of a good, customers prefer to pay a monthly fee to use the product.
  • Implementation
    To follow this trend, Worten launched “Worten Estrena”, a commercial sub-brand which includes different initiatives to develop this approach.
  • Results
    Sales of Worten Estrena smartphones in 6 months
  • Team
    Daniel Molero, Iván Andrés, Roberto Tomé.
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