With one of the most popular Facebook pages in Portugal, Worten had the challenge of continuing to do more and do better, by increasing their online visibility even more. Therefore, we’ve promoted the Secret Code campaign, a promotion for which codes appeared unexpectedly during TV and YouTube commercials. Customers who wished to participate had to register those codes on a mobile application designed for this purpose; the first person to discover all codes for each commercial would receive a fantastic prize, such as a tablet or a high-end smartphone. This was a fun and captivating way to engaging the public with the Worten brand, promoting brand engagement by interacting with friends and achieving visibility in several media outlets. It was a ground-breaking campaign with 260,000 views and 78,000 participants.